Ida Wainschel Cools is a Fractional Chief Product and Technology Officer with decades of experience working with Climate Tech and Fintech/Financial Services firms that need to elevate their Product, Technology, and/or Data organizations to meet the demands of a fast-changing and globally competitive business world.
product and technology
strategy, advisory, & execution

grow your SaaS business sustainably
What is your toughest objective?

Growing Revenue

Innovation

Compliance

Efficiency
Achieve your goals in 4 steps
Our strategic process has helped businesses and individuals reliably achieve difficult-to-reach product and technology goals
Testimonials



additional SERvices from trusted partners
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Operations

Marketing

Human Resources
leadership coaching for
long-term impact
Coaching is a natural part of all services delivered from projects to advisory. We take pride in developing the people with whom we work.
Flexible Engagement Model
Go with the one that’s right for your business

Fractional Leader, monthly retainer
As a dedicated member of your team, I lead product, technology, and/or data initiatives for a set number of hours per month. I drive strategies, guide teams, coach individuals, and ensure outcomes that meet customer and business needs without the commitment of a long-term executive hire.

Consulting Project
I help you build what the business needs, meeting your goals efficiently and effectively. It can be as small as a project plan or as broad as an multi-year Product or Digital Transformation Strategy. Pricing depends on the scope of the project.

Advisory, hourly rate
Leveraging 20+ years of experience in Product and Technology, I provide coaching and advice on your strategy, business challenges, and technology decisions, get stuck projects moving again, ease the burdens of change management, and mentor product, engineering, and data staff.